Founder · Liquid Research

Alenn Rebolledo

Alenn Rebolledo is the founder of Liquid and a business operator and researcher focused on the systems, constraints and information gaps affecting smaller organizations. His work combines business strategy, analytics, technology and operational experience to examine how companies make decisions and grow.

Current work

Background

Before founding Liquid, Alenn worked in data science and financial analysis inside large technology and aerospace organizations, then built and ran smaller companies directly. He has been involved with more than 15 startup companies and has partnered professionally with more than 50 clients.

That mix — enterprise analytics and owner-level operating — shapes the questions Liquid Research asks.

  • Data Scientist — Apple
  • Data Scientist — Intuit
  • Financial Analyst — Qualcomm
  • Financial Analyst — Northrop Grumman
  • Founder — Eqqo Digital Marketing
  • Manager — California Soju

Education

  • Harvard University — Master's degree
  • San Diego State University — Bachelor's degree

Research interests

Small-business operating systems · Information and decision gaps · Growth constraints · AI adoption and organizational change · Analytics for owner-led companies

How Liquid Research is produced →

Profiles

Selected publications

All research by Alenn →
Small BusinessNo. 08

The Business of One

The Small Business Series

Alenn Rebolledo · September 25, 2026 · 15 min read